A few random thoughts on Chapter 3 from Trends and Issues in Instructional Design and Technology by Robert Reiser and John Dempsey (third edition, 2012).
I love the idea that instructional media excludes the teacher, chalkboard and textbook, which leaves me curious if the virtual Blackboard is also excluded. Furthermore, this statement seems juxtapose to the quote a few pages later by D.K. Berlo where he stated "as a communication man, I must argue strongly that it is the process that is central and that media, though important, secondary." In my mind, the process that is central is directly connected to the teacher, and the teacher determines if the content is dispensed in a behaviorist fashion (transmitted to the student) or via a constructivist approach.
Above is D.K. Berlo's communication model, which was found online February 7, 2013, at
http://comunicazionemax.blog.tiscali.it/2011/06/05/i-modelli-della-comunicazione-di-berlo-1960-1-di-10/

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